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Adarna’ not ‘Urduja’ is first RP animated film

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from CELEBRITY ENTERTAINMENT WORLD by Crispina Martinez-Belen
Manila Bulletin, June 17, 2008

Elmaurie Galvez, production manager of Guiding Light Productions and FLT Films, called our attention to the fact that it was "Adarna," not "Urduja" that’s supposed to be the first full-length digital and traditional animated movie in Philippine history.

On Aug. 31, 2006, we wrote about Filipino actors (among them Dolphy and Vilma Santos) and technicians who were recognized by the United Animation, Inc. in New York for their pioneering efforts at animation.

During the Metro Manila Film Festival in l997, the producers of "Adarna" — FLT International and Guiding Light Productions — even got an award from the MMFF Executive Committee for their exemplary vision and commendable efforts to make into reality the film project "Adarna," the "First Pilipino Full-Length Animated Motion Picture." FAMAS also gave "Adarna" a similar award. And in August 1998, it received an "Asian Collection" award from the 7th Hiroshima Animation Festival.

"Adarna," which was 70% digital, was also endorsed by then President Fidel V. Ramos.

Elmaurie Galvez said as early as l995, he had started going digital in the opening credits and visual effects of his works including "Isko, Adventures in Animasia." So it intrigued him to be reading about "Urduja" being tagged as the Philippines’ first full-length digital and traditional animated movie," he said. "Even Korina Sanchez mentioned it in her show ‘Rated K’ that ‘Urduja’ is the first animated movie in Philippine history. I’d like to correct that. I’d like that credit should be given where credit is due."

"Adarna" used the voices of Jolina Magdangal and Marvin Agustin. The theme song was performed by Regine Velasquez and Martin Nievera, Elmaurie said.

By the way, "Urduja" is set to open in theaters nationwide starting tomorrow, June 18, after a star-studded premiere showing last Sunday at SM Megamall cinema.

Mother Lily and Annette Gozon-Abrogar reset the showing of their co-production "Monster Mom" to July 2 to give way to the showing of "Urduja," knowing how much the animated movie means to the producer, Mr. Antonio Tuviera.

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